POP Demo Drives Sales

Objective:  Tru Vue is the leading manufacturer of glazing materials for framing. Michaels Crafts is the leading arts and craft specialty retailer in North America with over 500 locations.

Strategy:  FUSION b2b created a point-of-purchase (POP) demonstration to compare and communicate the features and advantages of Masterpiece™ Acrylic vs. glass and regular acrylic. The 3 dimensional display featuring a cartoon "spokes-character" Annie Acrylic interacts with consumers with both an Abrasion-Resistance test, and Anti-Static test.

Results: The POP display was distributed to all Michael's locations, and placed in the framing department to assist in both employee training, and consumer interaction. Although proprietary, sales of Masterpiece™ Acrylic Glazing have increased significantly from prior year sales.