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Tru Vue is the leading manufacturer of acrylic glazing materials for professional framing. They wanted to create a point–of-purchase (POP) display for their Masterpiece® Acrylic product to be used at Michael’s Crafts, the leading arts and craft specialty retailer in North America. The kit would act as both a sales tool for Michael’s employees and a hands-on demo for customers to demonstrate the superiority of Masterpiece Acrylic vs. regular acrylic in regards to abrasion resistance and anti-static properties.
A simple, effective and memorable 3-D kit
was developed. The point-of-purchase display
compared and communicated the key features
and advantages of Masterpiece® Acrylic versus
regular acrylic. The kit consisted of a 3-D display
featuring a cartoon spokes-character, Annie
Acrylic, who “challenges” customers to both an
abrasion-resistance test and an anti-static test.
Also included in the kit were a piece of steel
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