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Trine


One of the largest manufacturers of high-volume beverage labeling equipment partnered with FUSION for a new positioning and branding strategy that drove several new marketing initiatives.




Trine Integrated Marketing Communications
FUSION conducted market research to ascertain brand strengths and to develop new positioning. A new identity and message were created and tested–including logo, graphic theme and tagline. Trade ads, collateral, exhibit graphics, direct mail, and a website were also created to reflect the new positioning, allowing Trine to retain their positive brand equity, while giving them a fresh new image.

(click on thumbnails below to view this complete gallery section)
Trine thumbnail 1Trine thumbnail 2


Trine IMC

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