One of the largest manufacturers of high-volume beverage labeling equipment
partnered with FUSION for a new positioning and branding strategy that drove
several new marketing initiatives.
Trine Integrated Marketing Communications
FUSION conducted market research
to ascertain brand
strengths and to develop
new positioning. A new identity
and message were created and
tested–including logo, graphic
theme and tagline. Trade ads, collateral,
exhibit graphics, direct mail, and
a website were also created to reflect
the new positioning, allowing Trine to retain their
positive brand equity, while giving
them a fresh new image.
(click on thumbnails below to view this complete gallery section)

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