So-called "Live Marketing" or Experiential Marketing. Still crucial in technology, healthcare, capital equipment and other markets. So leverage your presence with bold graphics. Drive traffic with pre-show and at-show promotions. Don't just show up! FUSION b2b works with you or your exhibit house to create buzz-generating, award-winning trade show marketing and events.
USG
USG Sheetrock, wanting to continue to leverage leadership in drywall and joint compound, needed strong event marketing from FUSION b2b. A field marketing program was developed which included tents, sales premiums, hand-outs and sampling.
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