RESOURCES

For our valued clients and prospective clients, FUSION shares some of our insights and ideas through a growing library of White Papers, How-To Guides, and Marketing Tips of the Week.

In addition, the most up-to-date sampling of relevant marketing books from Amazon.com are highlighted, with a direct link to Amazon for purchase if desired. Finally, a Marketing Resource Link Directory is provided, with valuable website links to marketing publications, trade shows, associations and more. If you have a relevant link, please contact FUSION via the contact form.

OF THE WEEK

Despite average (b2b) deliverability of 20%, Email is still an effective tool for marketing with some caveats. Do not email from your desktop (Outlook, Entourage, etc). Use an Email Service Provider (ESP) to improve deliverability, and to avoid being (email) blacklisted by customers. ESPs provide easy-to-use templates or the option to create your own html email design, robust reporting (opens/click-throughs/opt-outs), and list management tools.

Cost is minimal for Constant Contact, Benchmark, MailChimp and others. And email offers can link to registration pages to capture prospect information.

> Tip of the Week Archive