For our valued clients and prospective clients, FUSION shares some of our insights and ideas through a growing library of White Papers, How-To Guides, and Marketing Tips of the Week.
In addition, the most up-to-date sampling of relevant marketing books from Amazon.com are highlighted, with a direct link to Amazon for purchase if desired. Finally, a Marketing Resource Link Directory is provided, with valuable website links to marketing publications, trade shows, associations and more. If you have a relevant link, please contact FUSION via the contact form.
Easy Ways to Build Your Email List
Procuring email lists is both expensive and often inaccurate. The "home grown" list if often the most accurate and effective. Existing customers are your best future customers, so be sure to grab contacts from order forms, quote requests and warranty registrations. Next, offer a eNewsletter registration, training webcasts or RSS feed on websites, blogs and social profiles. Outside your company, check trade association member directories, trade publication editors. Do ask inbound telephone requests for their email address for valuable offers. Finally, centralize all contacts in a customer database.
> Tip of the Week Archive
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