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RESOURCES

For our valued clients and prospective clients, FUSION shares some of our insights and ideas through a growing library of White Papers, How-To Guides, and Marketing Tips of the Week.

In addition, the most up-to-date sampling of relevant marketing books from Amazon.com are highlighted, with a direct link to Amazon for purchase if desired. Finally, a Marketing Resource Link Directory is provided, with valuable website links to marketing publications, trade shows, associations and more. If you have a relevant link, please contact FUSION via the contact form.

tipofweek

OF THE WEEK

Does Your Website Suck?

Now you can quantify how good or bad your website site is, even compare it to competitors using a Free Tool from Hubspot called the Website Grader. Link to http://websitegrader.com/ and enter your website address, along with addresses of other sites you wish to compare. After a couple minutes of computing, the tool will provide a report that evaluates your sites metadata, Google page indexing, traffic rank, inbound links, directory links and social media presence. And finally, issue a grade. You're gonna love this!

> Tip of the Week Archive

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RELEVANT BOOKS

WHITE PAPERS

GUIDES

MARKETING LINKS

5 Steps to an Integrated Brand Identity Capital Equipment Marketing Imperatives Retailers Dictate Brands & Branding Vertical Market Development Strategies for B2B Marketers Naming Tips: What’s Your Name Type? Vertical Market Development Strategies

Search for Dummys Marketing to Architects and Interior Designers 6 Database Marketing Strategies Winning Line Reviews How to Measure Marketing Results 10 Steps to Effective Business or Product Naming

Publications:

Crain's Chicago Business

Advertising Age

AdWeek

Create Magazine

Communications Arts

BtoB

Creativity

How

Step Inside Design

Promo

Wired

Print

Associations:

Business Marketing Institute

American Marketing Association

AMA - Chicago Chapter

Business Marketing Association

BMA - Chicago Chapter

Chicago Interactive Marketing Association

American Advertising Federation

Chicago Advertising Federation

American Association of Advertising Agencies

Direct Marketing Association

Chicago Association for Direct Marketing

Interactive Advertising Bureau

eMarketing Association

Promotion Marketing Association

Word of Mouth Marketing Association

International Association of Business Communicators

The Institute for the Study of Business Markets

IABC - Chicago Chapter

National Federation of Independent Business Young Entrepreneur Foundation

Healthcare Communication and Marketing Association

Conferences:

BtoB Marketing Conference

How Design Conference

Ad Tech

International Association of Business Communicators Conference

Senior Marketing Executive Roundtable

Chief Marketing Officer Summit

Marketing to the New Health Care Consumer

Awards:

BMA Tower Awards

ProComm

Print's Regional Design Annual

Clio Awards

Communication Arts Advertising

Communication Arts Design

MarCom

Ad Tech

Communicator Awards

How International Design/a>

How Promotion Design

How Interactive Design

Promo's Pro Awards

The Global Awards

ame Awards

Davey Awards

Graphis Design Annual

ADDY Awards

Create Awards

Blogs:

Search Engine Guide

Search Engine Land

Search Engine Roundtable

Online Marketing Blog

Brand Autopsy

Drew's Marketing Minute

Small Business SEM

Marketing and Strategy Innovation

The Marketing Blog

Directories:

BtoB Online Directory

Creative Industry Directory (The Black Book)

Chicago Creative Directory

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