FREE marketing whitepaper

from FUSION b2b!

Retailers Dictate Brands and Branding

Power retailers in the home center channel are becoming increasingly active in developing brands, and dictating manufacturers’ branding initiatives, from packaging and merchandising, even product assortment. They are demanding custom or retailer-specific merchandising from manufacturers. At the same time, power retailers are launching retailer “proprietary” brands, or appointing, sometimes sponsoring, new category brands. In some categories, consumer and contractor brands are appointed.

Complete the fast and easy registration below to receive your
complimentary whitepaper from FUSION b2b!

First Name	Last Name
Email
Company
Website
Enter the Code as it appears on the right: