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New Product Launch Checklist

Certainly the new product development process is complex and multi-functional—not just marketing—but typically involving many departments such as engineering, operations, purchasing, executive management and others. The scope of this checklist does NOT address the many product development processes. Rather, the focus of this checklist is the marketing activities required to improve product launch effectiveness. This planning checklist is based on a typical business-to-business (B2B) market scenario.

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