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Naming Tips: What’s Your Name Type?

Before jumping into brand name development, it’s important to understand the different types of names. Why? Because without this knowledge, there is a tendency only consider certain types of names. In addition, mapping competitor’s name types supports positioning strategy.

IDeas BIG categorizes names into three (3) basic types—Literal, Synthesized and Metaphorical. Please note that hybrids or combinations of name types are not uncommon.

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