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Free Webcast: PR Best Practices for Business-to-Business

A webcast entitled PR Best Practices for Business-to-Business Markets is now open for registration. The free webcast is scheduled for Wednesday, February 23, 2011 at 12 pm CST.

The webcast will include panelist Paul Deffenbaugh, Chief Content Officer of Deep Brook Media, and former Editorial Director of Reed Business Information, along with Neil M. Brown, Chief Marketing Officer at FUSION b2b.

Brown will share insight on how publicity is changing, how to integrate social media with PR for dramatic results, and identify several electronic distribution options. Deffenbaugh will provide an editors perspective on how marketers can more effectively manage press releases, articles and placements, along with new outlets for PR content.

“Free publicity is always important to BtoB marketers, but in a soft economy, PR is critical. But the rules of PR are changing, and integrating PR and social is a huge opportunity for companies and brands of all sizes," states Neil M. Brown.

To register for the Free PR Best Practices Webcast, link to: https://www1.gotomeeting.com/register/778282593.


Paul Deffenbaugh has more than 20 years in publishing. His background includes editorial director for the Residential Construction Group at Reed Business Information for Professional Builder, Professional Remodeler, Custom Builder, Housing Giants, and HousingZone.com. Deep Brook Media develops content and strategies for leading business-to-business brands. Deffenbaugh has appeared on CNBC, Wall Street Reports, and CBS This Morning. He is a three-time winner and five-time finalist of the coveted Jesse H. Neal Award for editorial excellence, and was recognized by the American Society of Business Publication Editors and the National Association of Real Estate Editors. Paul earned a degree in Philosophy from Wabash College in Crawfordsville, Ind. and has a Master of Fine Arts in creative writing from George Mason University in Fairfax, Va.

Neil M. Brown is Partner and Chief Marketing Officer (CMO) of FUSION b2b, a leading marketing and communications agency based in Naperville, IL. Prior to FUSION, Brown was CEO of numerous marketing consulting and creative agencies for the past 15 years, managing some of the biggest brands in the BtoB sector. Brown was a brand manager at IDEAL Industries, and later CMO of a metals manufacturer. Neil earned an MBA from Northern Illinois University, and a BS-Marketing from Southern Illinois University. Neil is a frequent speaker, author and contributor to Advertising Age, BtoB magazine, Marketing News and many other publications.