Free Webcast: New Product Development and Launch
A webcast entitled New Product Development and Launch Best Practices is now open for registration on the FUSION b2b website. The free webcast is scheduled for Thursday, September 22, 2011 at 1 pm CST.
With stratospheric new product development costs, and new product failure rates in excess of 90%, product development and launch systems and processes must be carefully evaluated and more effectively implemented.
Panelist Jeff Kotz, Product Marketing Manager for Weather Guard Div. Emerson Electric will review new product development best practice examples. And FUSION b2b Chief Marketing Officer Neil Brown will share results of a national survey on product development, along with new product launch examples and a product launch checklist.
“New product launch is both the greatest growth opportunity, and riskiest undertaking due to expense,” states Neil Brown. “This webcast will demonstrate new product development examples, and provide tools and resources for business marketers."
To register for the free New Product Development and Launch Webcast, link to:
ABOUT THE PANELISTS
Jeff Kotz is Senior Product Marketing Manager for Weather Guard Div. Emerson Electric where he manages product development and launch for van equipment. Prior to Emerson, Jeff held numerous positions with Motorola including Category Manager, Senior Product Manager, and Engineering Section Manager. He earned an MBA from DePaul University, and a Bachelor of Science in Mechanical Engineering from the University of Illinois-Urbana.
Neil Brown is Partner and Chief Marketing Officer (CMO) of FUSION b2b, a leading marketing and communications agency based in Naperville, IL. Prior to FUSION, Brown was CEO of numerous marketing consulting and creative agencies for the past 15 years, managing some of the biggest brands in the BtoB sector. Brown was a brand manager at IDEAL Industries, and later CMO of a metals manufacturer. Neil earned an MBA from Northern Illinois University, and a BS-Marketing from Southern Illinois University. Neil is a frequent speaker, author and contributor to Advertising Age, BtoB magazine, Marketing News and many other publications.
In 2009 he published the book, Branding Best Practices: A Guide to Effective Product and Business Naming.