Free Webcast: Marketing Planning Best Practices for BtoB
Naperville, IL—September 19, 2011— A webcast entitled Marketing Planning Best Practices for BtoB is now open for registration on the FUSION b2b website. The free webcast is scheduled for Thursday, November 10, 2011 at 1 pm CST.
Neil Brown, Chief Marketing Officer at FUSION b2b will discuss three (3) different types of marketing plans (strategic, tactical and functional), demonstrate how to establish marketing budgets, and share a comprehensive marketing planning checklist.
In addition, the results of the 2012 Marketing Outlook Survey will be presented. The national survey will identify marketing trends and priorities, along with plans for key tactics for the coming year as a benchmarking tool for btob marketers. To take the survey, link here: http://www.surveymonkey.com/s/PCQWKVM.
"In this difficult economy, effective marketing planning and budgeting is more important than ever. Understanding and leveraging marketing trends can also support improved marketing results. This webcast begins to address what marketers in btob categories should be considering,” states Neil Brown.
To register for the free Marketing Planning Best Practices Webcast, link to:
ABOUT THE PANELIST
Neil Brown is Partner and Chief Marketing Officer (CMO) of FUSION b2b, a leading marketing and communications agency based in Naperville, IL. Prior to FUSION, Brown was CEO of numerous marketing consulting and creative agencies for the past 15 years, managing some of the biggest brands in the BtoB sector. Brown was a brand manager at IDEAL Industries, and later CMO of a metals manufacturer. Neil earned an MBA from Northern Illinois University, and a BS-Marketing from Southern Illinois University. Neil is a frequent speaker, author and contributor to Advertising Age, BtoB magazine, Marketing News and many other publications. In 2009, he published the book, Branding Best Practices: A Guide to Effective Product and Business Naming.