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Free Webcast: Killer B2B Content

A webcast entitled Killer B2B Content is now open for registration. The free webcast is scheduled for Tuesday, June 21, 2011 at 1:00 pm CST.

The webcast will include panelist Paul Deffenbaugh, Chief Content Officer of Deep Brook Media, and former Editorial Director of Reed Construction Group, along with Neil Brown, Chief Marketing Officer at FUSION b2b.

Deffenbaugh will provide an editor’s perspective on how B2B marketers can more effectively develop a content plan and strategy, along with implementation tips. Brown will share how FUSION manages content, and highlight several whitepapers and resources that support content management.

“Content is becoming the secret weapon in marketing warfare in business-to-business markets, and most marketers admit to weaknesses in managing content", states Neil Brown. “This webcast will help you understand both big picture strategy, and specific how-to details of a content program”.

To register for the free Killer B2B Content Webcast, link to:   https://www1.gotomeeting.com/register/159994136

Paul Deffenbaugh has more than 20 years in publishing. His background includes editorial director for the Residential Construction Group at Reed Business Information for Professional Builder, Professional Remodeler, Custom Builder, Housing Giants, and HousingZone.com. Deep Brook Media develops content and strategies for leading business-to-business brands. Deffenbaugh has appeared on CNBC, Wall Street Reports, and CBS This Morning. He is a three-time winner and five-time finalist of the coveted Jesse H. Neal Award for editorial excellence, and was recognized by the American Society of Business Publication Editors and the National Association of Real Estate Editors. Paul earned a degree in Philosophy from Wabash College in Crawfordsville, Ind. and has a Master of Fine Arts in creative writing from George Mason University in Fairfax, Va.

Neil Brown is Partner and Chief Marketing Officer (CMO) of FUSION b2b, a leading marketing and communications agency based in Naperville, IL. Prior to FUSION, Brown was CEO of numerous marketing consulting and creative agencies for the past 15 years, managing some of the biggest brands in the BtoB sector. Brown was a brand manager at IDEAL Industries, and later CMO of a metals manufacturer. Neil earned an MBA from Northern Illinois University, and a BS-Marketing from Southern Illinois University. Neil is a frequent speaker, author and contributor to Advertising Age, BtoB magazine, Marketing News and many other publications.