Free Webcast: Branding Boot Camp
A webcast entitled Branding Boot Camp is scheduled for Tuesday, July 26, 2011 at 1:00 pm CST.
Neil Brown, Chief Marketing Officer at FUSION b2b will share highlights of his book "Branding Best Practices" including naming strategy, logo and identity, and sub-branding. Carla Johnson, Principal at Type A Communications, will share examples of brand messaging.
“Effective branding is critical for many reasons. Business-to-business categories are more competitive than ever, and a great deal of loyalty can
exist for certain brands", states Neil M. Brown. “This webcast will share all aspects of branding, and provide case study examples of branding."
To register for the free Branding Boot Camp Webcast, link to:
ABOUT THE PANELISTS
Carla Johnson, Principal of Denver-based Type A Communications, has a background in marketing, business development, public relations and employee communications. Carla develops and implements marketing programs that increase awareness, create a consistent marketing and sales message, help employees stay engaged and ultimately generate revenue. Johnson served as the 2010-2011 President of the Colorado Chapter of the Business Marketing Association (BMA) and is contributing author to the recently released book, “Advice from the Top: The Expert Guide to B2B Marketing.” She has taught classes for Colorado State University, Regis University and for the Rocky Mountain Direct Marketing Association’s Certificate in Direct Marketing Program.
Neil Brown is Partner and Chief Marketing Officer (CMO) of FUSION b2b, a leading marketing and communications agency based in Naperville, IL. Prior to FUSION, Brown was CEO of numerous marketing consulting and creative agencies for the past 15 years, managing some of the biggest brands in the BtoB sector. Brown was a brand manager at IDEAL Industries, and later CMO of a metals manufacturer. Neil earned an MBA from Northern Illinois University, and a BS-Marketing from Southern Illinois University. Neil is a frequent speaker, author and contributor to Advertising Age, BtoB magazine, Marketing News and many other publications.
In 2009 he published the book, Branding Best Practices: A Guide to Effective Product and Business Naming.