FUSION has launched hundreds of new products, deploying best practices marketing for maximum results. Integrating such functional skills as branding (naming and graphic identity), advertising and publicity, internet and channel marketing and more!
Nobel Biocare
For a leader in dental implants and prosthetics, launching a new medical device requires breaking through the clutter. FUSION created a new identity and an educational program for Nobel Biocare, “C&B&I,” (crown and bridge and implants) to grow the category. This integrated product launch included journal advertising, collateral, direct mail, trade publicity, internet and trade show graphics.
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