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Label-AireLabel-Aire is one of the top labeling equipment manufacturers in the world. FUSION assisted with positioning and messaging strategy, a new tagline, and a full range of marketing implementation. Label-Aire Advertising When Label-Aire needed a new image, and more focused message, FUSION b2b dug deep, surveyed customers, and determined a benefit-oriented message that addressed customer needs. Label-Aire ditched “speeds and feeds,” adopting a new tagline “Labeling Made Easy”. This print ad campaign was featured in ADWEEK magazine and appeared in packaging trades. (click on thumbnails below to view this complete gallery section)  |
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