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Knaack Construction Storage

Knaack case study

Problem

Knaack is the leading manufacturer of jobsite storage equipment. A division of Emerson Electric, like many construction brands, Knaack experienced a difficult economic environment that required some different approaches to marketing, along with smaller budgets.



Solution

Keep the brand in the forefront of the category by transitioning a portion of media advertising budget to lower cost publicity and social media. Support new product launches with comprehensive channel marketing. Deploy measurable marketing tactics with direct response promotions and offers, landing and registration pages. Knaack marketing initiatives received strong publicity placements, and end user interest. Social media is measured with Radian 6, and is recognized with both Communicator and Hermes awards for marketing effectiveness.