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KaVo


One of the leading professional dental brands in the world, KaVo has been manufacturing a line of premium equipment for the dental operatory in Europe since 1909; however, it didn’t enter the highly competitive North American market until the early 1970’s.

KaVo Integrated Campaign

FUSION conducted industry-wide market research that showed users wanted reliable, high-tech handpieces that withstood repeated sterilization cycles. Using this insight, FUSION positioned KaVo as a premium manufacturer of highquality handpieces, using the tag: “For dentists who insist on the best.” Print ads, collateral, website and trade PR were all used to communicate this position.


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KaVo Advertising


KaVo Integrated Campaign Client

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