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Integrated Marketing Communications (IMC)FUSION pioneered IMC in the 90's, with articles published in Ad Age and Marketing News. So is IMC still viable today? More than ever! Smaller marketing budgets have to work harder. Message and graphic continuity delivers synergies. Multi-tactical campaigns ensure leverage. Nobel Biocare Nobel Biocare, a worldwide leader in dental implants and prosthetics, called on FUSION b2b to create an identity and marketing program for a new medical device. With the new logo completed, an integrated product launch was implemented which included journal advertising, collateral, direct mail, trade publicity, internet and trade show graphics. |
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