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Integrated Marketing Communications (IMC)FUSION pioneered IMC in the 90's, with articles published in Ad Age and Marketing News. So is IMC still viable today? More than ever! Smaller marketing budgets have to work harder. Message and graphic continuity delivers synergies. Multi-tactical campaigns ensure leverage. D&K Laminating A number of acquisitions and new products left D&K Group with a blurry company identity. FUSION b2b implemented a new marketing strategy to create a new brand identity using a bold graphic theme with tagline and visual, Perfect Finish, working together. |
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