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Integrated Marketing Communications (IMC)FUSION pioneered IMC in the 90's, with articles published in Ad Age and Marketing News. So is IMC still viable today? More than ever! Smaller marketing budgets have to work harder. Message and graphic continuity delivers synergies. Multi-tactical campaigns ensure leverage. FC Lighting (SSL) A new brand of lighting fixtures by FC Lighting needed some help from FUSION b2b. Naming, logo and graphic identity for this new brand, SSL*, Solid State Luminaries was completed first. It was implemented further with a new FC Buyers Guide catalog, print ad and brochure. |
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