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Integrated Marketing Communications (IMC)FUSION pioneered IMC in the 90's, with articles published in Ad Age and Marketing News. So is IMC still viable today? More than ever! Smaller marketing budgets have to work harder. Message and graphic continuity delivers synergies. Multi-tactical campaigns ensure leverage. Firstlogic Firstlogic, a leading marketer of data quality and direct marketing software, needed consistent brand architecture. FUSION created a new brand identity which was incorporated into an integrated campaign targeting E-Commerce retailers and catalogers. This comprehensive marketing communications strategy included ads, website, direct mail, and collateral. |
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