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Integrated Marketing Communications (IMC)FUSION pioneered IMC in the 90's, with articles published in Ad Age and Marketing News. So is IMC still viable today? More than ever! Smaller marketing budgets have to work harder. Message and graphic continuity delivers synergies. Multi-tactical campaigns ensure leverage. Dek Dek Div. of Tyco Electronics is a fast-growing manufacturer of data communications products in need of a top-to-bottom marketing program. FUSION b2b created an integrated marketing program including logo/identity, collateral system, website, advertising, direct marketing and publicity. |
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