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Integrated Marketing Communications (IMC)FUSION pioneered IMC in the 90's, with articles published in Ad Age and Marketing News. So is IMC still viable today? More than ever! Smaller marketing budgets have to work harder. Message and graphic continuity delivers synergies. Multi-tactical campaigns ensure leverage. AfterMath Claim Science AfterMath Claim Science is a relatively fresh start-up and the culmination of a complete re-branding. Formerly Cannon Cost Solutions, FUSION’s identity group, Ideas BIG, renamed and re-taglined the healthcare claims analytics firm and then implemented a full compliment of marketing communications. |
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