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Integrated Marketing Communications (IMC)FUSION pioneered IMC in the 90's, with articles published in Ad Age and Marketing News. So is IMC still viable today? More than ever! Smaller marketing budgets have to work harder. Message and graphic continuity delivers synergies. Multi-tactical campaigns ensure leverage. Impaxx Impaxx is a holding company for several packaging label and equipment manufacturers. FUSION developed and tested a new corporate identity, brand architecture and graphic theme. We executed the new look with a stationery system, brochures, trade ads, website and a public relations campaign to reinforce Impaxx’ expertise in key vertical markets. |
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