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Integrated Marketing Communications (IMC)FUSION pioneered IMC in the 90's, with articles published in Ad Age and Marketing News. So is IMC still viable today? More than ever! Smaller marketing budgets have to work harder. Message and graphic continuity delivers synergies. Multi-tactical campaigns ensure leverage. Duo-Fast FUSION b2b developed the Enginuity™ identity for the introduction of a new system of power tools, fasteners and accessories optimized for cabinet manufacturing. This integrated product launch included advertising, collateral, trade publicity, internet and trade show graphics. |
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