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Integrated Marketing Communications (IMC)FUSION pioneered IMC in the 90's, with articles published in Ad Age and Marketing News. So is IMC still viable today? More than ever! Smaller marketing budgets have to work harder. Message and graphic continuity delivers synergies. Multi-tactical campaigns ensure leverage. USG FUSION b2b developed a complete integrated marketing communications program for USG SheetRock Tools’ new product launch. Included in the campaign were branding, testing, bilingual, packaging, merchandising, collateral, sales tools, retail program, distributor program and more. |
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