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Integrated Marketing Communications (IMC)FUSION pioneered IMC in the 90's, with articles published in Ad Age and Marketing News. So is IMC still viable today? More than ever! Smaller marketing budgets have to work harder. Message and graphic continuity delivers synergies. Multi-tactical campaigns ensure leverage. FC Lighting FC Lighting needed a new identity that reinforced a desired brand position of high design and style. FUSION b2b created a new logo, graphic theme, and implemented a stationery system, literature (including a specification binder), print ads and website. In addition, email newsletters for both sales reps and end users were deployed. |
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