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Integrated Marketing Communications (IMC)


FUSION pioneered IMC in the 90's, with articles published in Ad Age and Marketing News. So is IMC still viable today? More than ever! Smaller marketing budgets have to work harder. Message and graphic continuity delivers synergies. Multi-tactical campaigns ensure leverage.

FC Lighting

FC Lighting needed a new identity that reinforced a desired brand position of high design and style. FUSION b2b created a new logo, graphic theme, and implemented a stationery system, literature (including a specification binder), print ads and website. In addition, email newsletters for both sales reps and end users were deployed.

(click on thumbnails below to view this complete gallery section)
Integrated Marketing Design Naperville Fusion b2bIntegrated Marketing Design Naperville Fusion b2bIntegrated Marketing Design Naperville Fusion b2btestIntegrated Marketing Design Naperville Fusion b2bIntegrated Marketing Design Naperville Fusion b2bIntegrated Marketing Design Naperville Fusion b2bIntegrated Marketing Design Naperville Fusion b2bIntegrated Marketing Design Naperville Fusion b2bBrand Identity Design Naperville Fusion b2b Knaack Gasbarre



FC Lighting Integrated Marketing Communications IMC

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