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Impaxx PackagingImpaxx is a holding company with ten separate divisions, each with its own product line, target market and identity. To consolidate various entities, the company formed the Impaxx Packaging Network. Impaxx Integrated Marketing Communications FUSION b2b developed and tested a new corporate identity, brand architecture and graphic theme. New trade ads were created along with collateral and a website. Finally, an aggressive public relations campaign was launched to reinforce Impaxx’s expertise in key vertical markets. (click on thumbnails below to view this complete gallery section)  |
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