The industrial division of ITW Paslode, Duo-Fast, realized it had no brand personality or discernable position. When it comes to marketing tools to pro contractors, it’s a safe bet that durability and performance features offer great appeal. But is the message differentiated from competitors that may communicate similar messages? The answer is YES if messaging talks to contractors on a personal, believable level.
Duo-Fast Enginuity Video
FUSION b2b developed a video to support the introduction of a new system of power tools, fasteners and accessories optimized for cabinet manufacturing, branded Enginuity™. The video demonstrates several cabinet manufacturing applications. A 3-minute version was created for business card CD-Rom distribution at trade shows and sales calls. A longer version was used for customer presentations and sales training. Finally, a 60-second version was deployed for website viewing.
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