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ITW Duo-FastThe industrial division of ITW Paslode, Duo-Fast, realized it had no brand personality or discernable position. When it comes to marketing tools to pro contractors, it’s a safe bet that durability and performance features offer great appeal. But is the message differentiated from competitors that may communicate similar messages? The answer is YES if messaging talks to contractors on a personal, believable level. Duo-Fast Website The industrial division of ITW Paslode, Duo-Fast, wanted a website that brought attention to and highlighted key markets. As FUSION b2b developed website around this central idea, content management, E-commerce and Search Optimization became driving objectives for this comprehensive site with database platform. (click on thumbnails below to view this complete gallery section)     |
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