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ITW Duo-FastThe industrial division of ITW Paslode, Duo-Fast, realized it had no brand personality or discernable position. When it comes to marketing tools to pro contractors, it’s a safe bet that durability and performance features offer great appeal. But is the message differentiated from competitors that may communicate similar messages? The answer is YES if messaging talks to contractors on a personal, believable level. Duo-Fast New Product Launch FUSION b2b developed the Enginuity™ identity for the introduction of a new system of power tools, fasteners and accessories optimized for cabinet manufacturing. This integrated product launch included advertising, collateral, trade publicity, internet and trade show graphics. click on images below to browse our Duo-Fast gallery     |
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