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Illinois Manufacturing Extension Center (IMEC)

Objective: The Illinois Manufacturing Extension Center (IMEC) is a government-funded service that assists small to medium manufacturers with implementing lean automation, quality systems and related programs to be globally competitive. Social media was deployed in 2010 to achieve sales lead objectives and build awareness throughout the state.

Strategy: IMEC’s social media program is comprised of website (www.IMEC.org) and blog www.IMECblog.org), both integrated with social channels including Twitter, Facebook, YouTube and LinkedIn. Programs are communicated via LinkedIn connections and groups.

Results: A number of measures support the success of IMEC’s social media program. Registration for webcasts and seminars increased 800% since implementing social media. IMEC’s Twitter profile has 1,163 Followers after just a few months. IMEC’s Hubspot Twitter Grader score is a stellar 94. IMEC’s new YouTube channel features twelve (12) videos with 787 views. IMEC’s LinkedIn group and profile connections are growing rapidly. IMEC’s Facebook features custom tabs with blog posts and videos. Social monitoring tool Radian6 identified 1,469 mentions in the last 30 days. Most importantly, IMEC has realized hundreds of sales leads along with dozens of contracts for positive marketing return on investment (ROI).

Twitter: http://twitter.com/IMECillinois
YouTube: http://www.youtube.com/IMECillinois
Facebook: http://www.facebook.com/pages/IMEC/121659231222440
LinkedIn: www.LinkedIn.com/company/626277?goback=%2Ecps_1259939879328_1

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