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Gasbarre

Gasbarre

Problem

Gasbarre Furnace Group is an industrial heat treating equipment manufacturer. The company wanted to
consolidate its three furnace companies under one divisional brand, while still keeping each brand separate and unique. Troubled with a disparate group of dated logos and contrasting visual identities, the company needed a fresh perspective.


Solution

The first step was to create an umbrella identity and logo for the entire furnace group. Next, a corresponding family of logos were designed to differentiate each division. These visual identities were then
translated to all marketing communications vehicles including a stationery system, product sell sheets, sales
collateral material, presentations, and trade show graphics. Finally, website development was implemented that continued the same graphic continuity and also allowed for simple navigation to the desired divisional site. Leveraging this new branding strategy, Gasbarre Furnace Group and all of its companies now have a coordinated and cohesive image that reinforce its market leader position.

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