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FC LightingFC Lighting is a fast growing manufacturer of specification grade fixtures sold through electrical distributors to lighting designers and architects. While FC products are highly regarded, their previous corporate image was not. FC Lighting E-news After FUSION b2b created a new logo and graphic theme for FC Lighting, email newsletters for both sales reps and end users were deployed. The E-newsletters to architects and lighting designers support specifications, and measure click-throughs. A separate E-newsletter to sales reps communicates product information and sales program. (click on thumbnails below to view this complete gallery section)       |
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