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FC Lighting


FC Lighting is a fast growing manufacturer of specification grade fixtures sold through electrical distributors to lighting designers and architects. While FC products are highly regarded, their previous corporate image was not.



FC Integrated Marketing Communications
FC Lighting needed a new identity that reinforces a desired brand position of high design and style. FUSION b2b created a new logo, graphic theme, and implemented a stationery system, literature (including a specification binder), print ads and website. In addition, email newsletters for both sales reps and end users were deployed.

(click on thumbnails below to view this complete gallery section)
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FC Lighting IMC

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