Includes marketing support for dealers or distributors. Examples are merchandising and P.O.P., co-op programs, sales training, print and CD-based sales tools, launch kits and more.
For retailers, includes displays, promotions and line review support.
Firstlogic
Firstlogic is a leading software provider and called on FUSION b2b to create a new image and a number of marketing programs. One development in the marketing communications strategy was a dealer co-op program. FUSION created a binder with sales tools and a CD-ROM demo.
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