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Dealer/Channel MarketingIncludes marketing support for dealers or distributors. Examples are merchandising and P.O.P., co-op programs, sales training, print and CD-based sales tools, launch kits and more. For retailers, includes displays, promotions and line review support. IDEAL Industries After FUSION b2b completed a differentiated branding platform for IDEAL Industries, they needed to integrate a new product launch to contractors, distributors and retail home centers. A distributor support program was developed which included the retail elements, along with a counter display, counter mat, showroom banner, collateral and print ad. (click on thumbnails below to view this complete gallery section)          |
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