A new specialty retail shop in the Scottsdale area, Cucina Olive Oils, turned to FUSION to develop a marketing program to launch their store. Along with olive oils and balsamic vinegars, their product line includes spices, specialty products and gift baskets. The integrated launch program included naming, identity, website, stationery system, packaging, recipes, coupons, gift cards, and more.
Cucina Integrated Marketing Communications
FUSION b2b created a logo, graphic theme, and then implemented a stationery system, packaging, in-store signage, print ads and an E-commerce website.
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