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Concentra

Problem

Concentra is a leading health provider network and health network systems company that grew rapidly from both acquisition and organically to over $1billion in annual revenue. Despite this success, the original corporate logo was a leftover from the start-up days of clip-art Powerpoints.

Solution

Agency of Record for several years, FUSION conducted a brand audit and considered a number of branding options. FUSION recommended evolving from the previous identity, along with ditching divisional and sub-brand logos for one corporate logo, with color-coding for divisions. The results, brand simplification, and several creative awards.

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