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Amcor FlexiblesAmcor Flexibles is a division of Amcor, one of the world’s top three global packaging companies. Amcor leads the market in the development of a range of recyclable and biodegradable films to meet industry goals for sustainable packaging used in healthcare, personal care, food and beverage, pharmaceutical and industrial markets. However, until now, Amcor had little presence in the North American personal care market.
Amcor Integrated Marketing Communications FUSION b2b launched a personal care market development initiative in North America. A tagline “Sense Appeal” served as the platform for trade print advertising, collateral, direct mail, and trade show participation. Exhibit graphics, flat-screen video, a promotional contest and publicity rounded out the program. (click on thumbnails below to view this complete gallery section)
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