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Amcor

Objective

Amcor is one of the largest packaging manufacturers in the world, and recently acquired the majority of Alcan Packaging. Timed to government approval of the acquisition, FUSION assisted in a new identity roll-out. Amcor targets customers in pharmaceutical, medical device, personal care and related markets.

Strategy

The first implementations of the new identity included sales literature and exhibit graphics. Specification brochures were developed for over 20 products. The brochures are used by sales staff for customer
meetings, as well as hand-outs at trade shows and events. A companion folder was created to house the many individual brochures. Exhibit graphics employed a unified graphic identity.

Results

The Amcor brochures were well received by Amcor staff. The new corporate identity was successfully deployed. Existing trade show exhibits were updated with new graphics. Feedback has been very positive.