Formerly Cannon Costs Solutions, AfterMath Claim Science was a small, unknown healthcare technology company, with no brand equity. In a category dominated by large competitors, Cannon needed to stand out, and stand for something as it targets multi-billion dollar health insurance companies.

AfterMath Direct Marketing

In support of a new corporate launch and a targeted business development initiative, a dimensional direct mail program was created. A 3-part mailing was constructed with a branded premium and personal note with a pay-off of an oversize box with microscope, slide with message, brochure and sales letter.

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