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AfterMath Claim Science

Problem

Cannon Costs Solutions was a small, unknown healthcare technology company, with no brand equity. In
a category dominated by large competitors, Cannon needed to stand out, and stand for something as it targets multi-billion dollar health insurance companies.

Solution

After a careful audit of Cannon’s category, FUSION recommended an evocative naming strategy,
AfterMath Claim Science–coupled with a provocative brand identity– Black and White–reinforcing science. A differentiated and defendable positioning strategy. A tone of executive sophistication permeated all marketing tactics, from stationery to brochures. Direct mail to website and print ads. Trade shows and promotions. A dramatic makeover to say the least.

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