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AfterMath Claim Science

 

Formerly Cannon Costs Solutions, AfterMath Claim Science was a small, unknown healthcare technology company, with no brand equity. In a category dominated by large competitors, Cannon needed to stand out, and stand for something as it targets multi-billion dollar health insurance companies.

 

AfterMath Integrated Marketing Communications

FUSION recommended an evocative naming strategy, AfterMath Claim Science, coupled with a provocative brand identity—black/white—reinforcing science. A tone of executive sophistication permeated all marketing tactics, from stationery to brochures. Direct mail to website and print ads. Trade shows and promotions.

(click on thumbnails below to view this complete gallery section)

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Aftermath IMC

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