Advertising that sells. Advertising that changes perceptions. Advertising that wins awards (note order of importance). From corporate image campaigns to product and direct response ads. FUSION b2b advertising is effective because it blends category insight with clever copy and bold art direction to achieve demonstrable results. Print advertising. Web advertising. Radio and TV advertising.
Vaughan & Bushnell
Vaughan and Bushnell is the largest manufacturer of hammers and professional tools in North America. Trade print advertising targets end users, and is the primary marketing vehicle for product launches. The campaign highlights an aggressive branding strategy that tested well with contractor targets.
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